Over the next couple of years, I expect to see the growth of in-game ads as they bring users more seamless advertising experiences. In football games, for instance, billboards in stadiums can be used to serve real-time ads, aligning mobile advertising with its “real world” counterparts. This tactic is a great way to maximise gaming’s potential as a platform for advertising, because the ads harmonise with the surrounding environment and create an impact while respecting the gamer’s experience and immersion.
I also believe we’ll see a lot of success from viral games this year. Angry Birds arguably started this trend, but when masses of people want to play and share a trending game, it’s a phenomenon in the mobile space. Titles such as Among Us and PUBG Mobile demonstrate how efficacious these games continue to be, so I predict they will attract further ad spend. In addition, new opportunities for organic growth can be seen with the “streamer” generation on Twitch and YouTube as well as communities on Reddit and Discord.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
What has been your biggest professional achievement to date?
Actively contributing to the development of the gaming industry. As a kid, I grew up with Sega and Nintendo so I’ve always had a strong interest in this space. At AppsFlyer, I now spend my time discussing major trends and harnessing their potential with some of the largest gaming companies around as well as on our podcast, In the sandbox with…. This is a huge achievement for me, and it’s something I’m passionate about pursuing on both a professional and a personal level.
What’s next for AppsFlyer? What are you excited about?
It’s a truly inspiring time for innovation and AppsFlyer is no stranger to that space. With all the changes in the mobile landscape of late, there are many opportunities to enhance our offering for marketers and studios as a whole.
Privacy cloud is a perfect example of this innovation in action, as it enables marketers and their partners to bring data together in a privacy-first way. Powered by data clean rooms and aggregated conversion modelling, it offers marketers a clear view of campaign impact without relying on user-level data. By allowing marketers to define the privacy regulations that their business operations must adhere to, it lets them effectively collect, enrich, and analyse their data in a fully compliant manner. With accurate insights, they can deliver more informed ad creative and boost campaign performance.