Forum Posts

Rupa Islan
Aug 02, 2022
In Sports Forum
Back to 2012, Zuckerberg was at a loss. His Facebook had 900 million users, but he could not find a good business model. Web advertising is tepid, and after the rise of smartphones, the web-side business has been squeezed even more. So Xiao Zha had a bold idea: move advertisements into mobile phones. But what if the screen of the mobile phone is too small to fit in so many advertising spaces? Don't be afraid, then put the advertisement in the information Buy email list flow and display it together with the normal information. It is said that after Xiao Zha proposed the idea at the board of directors, the audience fell into dead silence. Because this completely breaks the principle of the supremacy of Internet user experience, which is a decision that goes against our ancestors. But it turned out to be a genius decision. Since then, Facebook's revenue has taken off, and news feed advertising has quickly accounted for more than two-thirds of the company's revenue. News feed ads (red) are soaring all the way, and web ads (blue) are flat. It is foreseeable that without this change, Facebook will slowly slide into mediocrity. 2. Those who know me say that I am worried, and those who know me feed me the flow of information Today, every street and alley, everyone's mobile phone, is full of information flow advertisements. It is said that in today's China, for every 5 yuan an advertiser spends, 1 yuan goes to the information flow advertisement. In 2020, ByteDance will earn more than 170 billion yuan (36 krypton data) through information flow advertising, which is equivalent to the market value of one Pinxixi and half Pinduoduo. When you open Baidu and search for "what to do with hair loss?", scroll down a few news articles, and you will find an information flow advertisement for hair loss treatment.
Copywriting, stuck in the flow of information
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Rupa Islan

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